Trademark Search
Preliminary search and risk assessment before you file, with a clear report.
Trademark services
Protect Your Brand in China
Register your trademark before someone else does. China is a first-to-file country, so the first person to register a mark usually owns it — even if you used it first abroad.
Why it matters
China Is First-to-File
In China, trademark rights generally belong to whoever files first, not whoever used the brand first. Squatters routinely register foreign brand names, then block customs, marketplaces and distributors — or demand a large payment to transfer the mark back.
Registering early is inexpensive insurance. A Chinese trademark is also commonly required by Tmall, JD, Amazon China, customs recordal and local distributors.
Your home-country registration gives you no protection in China. You need a separate Chinese trademark (or an international Madrid Protocol designation covering China).
Register early, register right
- Register in both English and Chinese
- Cover all relevant classes & subclasses
- File before you launch or exhibit
- Monitor for infringing filings
What we handle
Full Trademark Lifecycle
Trademark Registration
Application coordination with CNIPA, class and subclass selection, and follow-through.
Trademark Classes
China uses 45 classes and a subclass system. We map your goods and services correctly.
Chinese Brand Name
Create and protect a Chinese name that sounds right and registers cleanly.
Monitoring & Renewal
Watch for conflicting filings, and renew on time to keep protection alive.
Opposition, Assignment & Cancellation
Enforce your rights: oppose bad filings, transfer marks, or cancel squatted registrations.
Transparent pricing
Trademark Packages
Simple, published pricing. Official government fees and any additional classes are always shown up front.
Trademark Search
Know your risk before you file.
From$99
- Preliminary search
- Basic risk assessment
- Search report
Trademark Registration
One trademark, one class, filed correctly.
From$299
- 1 trademark
- 1 class
- Up to 10 subclasses
- Application coordination
- English support
Extra classes or goods/services are quoted separately.
Protect My BrandTrademark Protection
Ongoing watch and peace of mind.
From$499/year
- Trademark monitoring
- Registration tracking
- Renewal reminder
- Basic infringement monitoring
Final price depends on the number of classes, goods/services, whether an agent is required, and whether an opposition occurs.
Trademark FAQ
If you sell, manufacture or plan to grow in China, yes. China is first-to-file, so registering your trademark early protects your brand and is often required by marketplaces, customs and distributors.
Yes. Foreign companies and individuals can register trademarks in China, normally through a licensed Chinese trademark agent. You can also extend a home registration via the Madrid Protocol designating China.
If no opposition is filed, registration typically takes around 9 to 12 months, including a publication period. A search beforehand reduces the risk of refusal.
Secure your brand in China today
Start with a search, then register in the right classes. We'll guide you through every step in English.